AI Visibility Audit
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Prepared by saigon.digital · May 2026
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Your customers are no longer just browsing Google — they're asking AI which graphic tees to buy. This audit reveals exactly where you stand, who's winning, and what to do next.
Saigon Digital transformed how Ski.com shows up online. Beyond rebuilding our platform, they helped us rethink our entire search and AI visibility strategy. We saw a significant uplift in organic traffic, our content started appearing in AI-generated travel recommendations, and the quality of inbound leads improved dramatically. They understand where digital discovery is heading and how to turn visibility into real commercial results.
See how we've helped brands grow. Read our case studies and learn more about what we do.
View Case StudiesA snapshot of where Crooked Unicorn Shirts stands in the AI search era — and the opportunity cost of the current gap.
Crooked Unicorn Shirts has a bold brand identity and loyal social following with fun, sarcastic designs across soccer, beer, and lifestyle categories — but when shoppers ask AI which funny graphic tees to buy, TeePublic, SnorgTees, Threadless, and Crazy Dog T-Shirts appear instead. Your designs have personality; your AI visibility doesn't reflect it. Every month this gap persists, AI models train on competitor content — making the gap harder to close.
We tested how Crooked Unicorn Shirts appears when potential customers ask AI tools to recommend funny graphic tees. Here's what we found.
ChatGPT recommends TeePublic, Threadless, Redbubble, and SnorgTees for funny graphic tee queries. Crooked Unicorn Shirts is not mentioned in any tested category.
Google AIO pulls from established marketplaces and review sites like BuzzFeed, The Coolector, and Amazon best-seller lists — none of which feature Crooked Unicorn. Competitors with deep content libraries dominate.
Perplexity surfaces brands with strong third-party coverage and content depth. With DR 0 and no external mentions, Crooked Unicorn lacks the authority signals Perplexity needs to cite a brand.
Gemini draws on structured authority content from marketplace platforms, fashion blogs, and review aggregators. Crooked Unicorn has minimal presence on these sources.
0 / 4 platforms currently surface Crooked Unicorn Shirts in relevant AI-generated recommendations.
Content beyond product pages — buying guides, niche roundups, brand story content, third-party press mentions, and consistent brand signals across review platforms. Your unique sarcastic voice is a differentiator; it just needs to exist where AI can find it.
We ran the exact searches your buyers use when asking AI tools to recommend funny graphic tees. Here's who appeared — and whether Crooked Unicorn was in the answer.
Crooked Unicorn Shirts appears in 0 of 4 high-intent buyer queries. Marketplace giants like TeePublic (DR 90) and Threadless (DR 87) dominate every category, while niche brands like SnorgTees (DR 57) and Crazy Dog T-Shirts (DR 46) win through content depth, press coverage, and strong third-party presence. Without any organic keyword footprint, Crooked Unicorn is invisible to AI.
Crooked Unicorn's niche — sarcastic soccer, beer, and lifestyle tees — is highly specific and underserved by the big platforms. Building targeted content around "funny soccer shirts", "sarcastic beer tees", and gift guides could carve out a unique AI position that generalist marketplaces can't replicate. The brand voice is already there; it just needs a content home.
These are the brands currently winning AI recommendations in your market. Understanding why they're cited — and you're not — reveals the exact gap to close.
| Company | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| Crooked Unicorn Shirts You | 0 | Not Cited | Not Appearing | Not Cited | Audit target |
| TeePublic | 90 | Cited | Appearing | Cited | Massive marketplace with millions of designs, DR 90 authority, featured in every "best graphic tees" roundup |
| Threadless | 87 | Cited | Appearing | Cited | Community-driven model, Inc. Magazine featured, 20+ years of brand authority, artist-first positioning |
| SnorgTees | 57 | Cited | Appearing | Partial | Dedicated funny tee niche, strong SEO with category pages, featured on BuzzFeed and gift guides |
| Crazy Dog T-Shirts | 46 | Partial | Appearing | Partial | Deep sarcastic/humor category pages, Amazon best-seller presence, 10K+ product catalogue |
| Design By Humans | 73 | Cited | Partial | Cited | Artist-driven platform, high-quality prints, featured on fashion and culture blogs, strong backlink profile |
Badge key: Cited Partial Not Cited
These are the highest-leverage changes Crooked Unicorn Shirts can make right now to start appearing in AI-generated recommendations within 30–90 days.
Create 8–10 SEO-optimised content pages targeting the exact queries AI answers: "best funny soccer shirts", "sarcastic beer tees for dad", "unique golf humor t-shirts", and "Crooked Unicorn vs SnorgTees". Include FAQ schema, gift guides by occasion, and style roundups. This is how SnorgTees and Crazy Dog T-Shirts built their AI citations from scratch.
BuzzFeed, The Coolector, ApartStyle, and niche blogs like AThriftyMom are the primary sources AI pulls from for graphic tee recommendations. Pitch Crooked Unicorn for inclusion in "best funny tees", "gifts for soccer fans", and "sarcastic shirt brands" articles. Your unique designs and competitive pricing ($15–35) make a compelling pitch.
Your brand voice is already built for social virality — sarcastic, punchy, niche humour. Create short-form video content showcasing your best-selling designs, link to blog content from social bios, and drive user-generated content. Social signals and the resulting backlinks will compound your domain authority from 0 toward the 20–30 range where AI begins to notice you.
This audit shows the problem. We have a clear strategy to fix it — and results typically show within the first 60 days of engagement.
Crooked Unicorn Shirts has a clear path to AI search visibility. Your unique brand voice, niche categories, and loyal following give you a foundation that generic marketplaces can't replicate — but without the right content and authority strategy, AI will keep recommending your competitors instead. A 30-minute call is all it takes to map out a plan.
Nick Rowe · CEO & Co-Founder, Saigon Digital
Full GEO strategy, content plan, authority-building roadmap, and monthly performance reporting — all focused on AI search visibility for the funny graphic tee market.
Most clients start seeing AI citation improvements within 45–60 days. Full competitive parity typically achieved in 90–120 days.
Every month your competitors build more authority signals, the gap widens. AI models are training on content published now — delay compounds the problem.